KAI Copenhagen


Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.



..and welcome

Welcome to KAI Copenhagen by Josephine Blay - A Danish surface pattern design and illustration studio with a soft spot for the young at heart.

Danish designer Josephine Blay is based in Copenhagen. She is continuously coming up with new ideas and her designs can be found all over the world. Josephine´s colourful and happy designs are sold as both greeting cards, posters, printed fabric, cushion covers, knitted design-toys, jewellery and various product & web design.

illustration is my love language..

About inspiration she says: “Design & illustration is my love language and the aim is always the same; to convey a positive message and bring a smile into your life. Copenhagen is my powersource and I take my daily, inspirational showers in the streets and around the lakes, where the people are”

Please feel free to enjoy the universe of Josephine Blay and don’t hesitate to contact if you’re interested in collaboration or art licensing.


Meet the KAI team


Josephine Blay

Artist. Illustrator. Surface designer from Denmark. Daydreamer and smile maker.

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Florencia González

Industrial designer from Argentina. Loves cookies and documentaries.




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